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Shaikh Wasay Khalil: Entrepreneur

Connecting brands with purpose and performance through data-driven strategies and emotional branding.

Contact

  • +92 305 2619930 (Mobile)

Top Skills

Digital Marketing SEO, AR Expert, Communication, Instructor, Social Media Marketing, Keyword Research, Google Ads, Meta Ads, Ms Excel, Ms Word, Content Writing, Content Optimization, GA4, Search Console, Page Indexing, GMB Optimization.

Certifications

  • Crafting a Winning SEO Strategy: A Guide for In-House Marketers
  • CIT
  • Digital Marketing & SEO Transcript (Trade Testing Board Sindh)
  • Advancing Black Leadership
  • AI-Powered Performance Ads Certification
  • Starting a Small Business
  • Become an AI-Powered Marketer

Shaikh Wasay Khalil

Entrepreneur | AR Solution | Brand Ambassador | Ceo | Mentor | Digital Marketer

Pakistan

Summary

As a Digital Marketing Strategist and Entrepreneur, I combine analytical precision with creative innovation to scale brands across diverse industries. I currently lead a results-driven digital agency as CEO and proudly founded Sillôra, a modern perfume brand centered on identity, emotion, and sensory storytelling.

My journey bridges data-led performance marketing with immersive brand experiences, leveraging Augmented Reality (AR) to transform how audiences interact with products and brands. From virtual product visualization to interactive AR campaigns, I design experiences that don’t just attract attention—but deepen engagement and drive conversion.

With deep expertise in SEO, PPC, AI-powered automation, and AR-based marketing solutions, I have helped local and international businesses strengthen their digital presence, generate high-intent leads, and maximize ROI. My work goes beyond ads and rankings—it focuses on building future-ready brands that resonate emotionally, sell effectively, and endure in an increasingly immersive digital world.

What I Bring

Strategic SEO & Paid Campaigns

Expertise in Google Ads & Meta campaigns for optimal reach.

Brand Launch & Growth Planning

Comprehensive strategies for new and expanding brands.

Content-Driven Funnels

Creating engaging content to guide customer journeys.

Product Positioning

Specialized in unique product placement, like Sillôra Perfume Line.

Entrepreneurial Leadership

Mentoring teams to achieve peak performance and innovation.

Augmented Reality

Augmented Reality (AR) transform how audiences interact with products and brands.

Whether scaling a campaign or launching a premium product, my mission remains consistent: Deliver results that reflect purpose and performance.

Augmented Reality: Immersive Brand Experiences

Shaikh Wasay champions Augmented Reality (AR) to revolutionize brand engagement. He crafts immersive AR campaigns that transform how audiences interact with products, creating memorable, interactive journeys beyond traditional marketing.

From virtual product visualization to interactive experiences, AR deepens emotional connections and drives conversions. This innovative approach builds future-ready brands that resonate powerfully in our dynamic digital world.

Speaking Engagements

I am Shaikh Wasay, a dedicated Digital Marketer and Mentor with over 3+ years of professional experience in the business landscape. My journey is defined by a passion for helping brands navigate the complexities of the digital world and scaling them to new heights.

As the founder of this agency, I don’t just provide services; I provide strategic solutions. My expertise lies in bridging the gap between traditional marketing and future technology. I am currently pioneering Web-AR (Augmented Reality) integrations, allowing businesses to offer immersive, app-less 3D experiences to their customers.

Beyond agency work, I serve as a Digital Marketing Mentor, empowering the next generation of marketers with the skills and strategies needed to succeed in an ever-evolving market. Whether you are looking for a complete digital overhaul or a cutting-edge AR solution, I am here to lead your vision into the future.

My approach is built on transparency, innovation, and a relentless focus on ROI. I believe that every brand has a unique story, and my goal is to tell that story using the most advanced digital tools available today. When you work with me, you aren’t just hiring a service provider—you are gaining a strategic partner dedicated to turning your business goals into measurable success. Let’s redefine what’s possible for your brand together.


Experience

CEO, SILLÔRA

July 2025 - Present

Sillôra – Signature Scents, Refined Elegance

Sillôra is a luxury perfume brand redefining modern elegance through distinctive, hand-crafted fragrances. Each scent tells a story, capturing emotion and essence in every drop. From the oceanic breeze of Mistralyn, the dusky allure of Zoréa Dusk, and the bold fire of Dazmora, to the fresh floral harmony of Celuflora, the radiant charm of Rubiscenta, and the icy edge of Luntrix Edge—every bottle reflects a mood, a moment, a memory. At Sillôra, perfume is not just worn—it is experienced. Express yourself with scents that linger, speak, and inspire.

Search Engine Optimization Executive, The Alifa

June 2023 - Present (2 years 2 months) DHA Phase VII, Karachi Pakistan

Search Engine Optimization Executive

June 2023 - Present (2 years 2 months)

The Alifa

DHA Phase VII, Karachi Pakistan

Academic Mentor, RLCC

April 2025 - July 2025 (4 months) Shah Faisal Town, Sindh, Pakistan

As a Digital Marketing Instructor at RLCC, I provide industry-relevant training in SEO, PPC, content marketing, Google Analytics, and social media strategy. My focus is on equipping students with practical, in-demand skills using real-world projects, tools, and AI-driven marketing insights. My goal is to prepare future marketers for successful careers through data-backed instruction and result-oriented learning.

SEO Marketer, MS Global Inc

August 2024 - April 2025 (9 months) Ghulsahn e Iqbal Karachi

During my tenure at MS Global Inc., I observed several concerning management practices. The HR and management teams often lacked transparency in handling employee matters, including salary deductions, performance evaluations, and increment decisions.

Digital Marketing Mentor Jzarr IT

August 2025 - Present Ghulsahn e Jamal Karachi

As a Digital Marketing Instructor i'm responsible for teachitng students how to manage websites while mastering the key areas of digital marketing. My sessions cover topics such as SEO (Focused), content strategy, social media marketing & website optimization using Wordpress. I emphasize hands-on learning, ensuring that students gain practical experience in creating professional website, running campaigns, and understanding analytics. My goal is to equip learners with the digital skills needed to excel in today's competitive online industry.

PPC & Performance Maximization Strategies

Precision Targeting

Master keyword research and audience segmentation to reach the right customers. Optimize negative keywords for cost efficiency.

Compelling Ads & Landing Pages

Craft persuasive ad copy with strong calls-to-action. Ensure landing pages are highly relevant, fast-loading, and conversion-optimized.

Continuous Optimization

Implement robust conversion tracking and A/B testing. Use automated bid strategies and consistent monitoring for maximum ROI.

Effective PPC campaigns require a strategic blend of precise targeting, engaging creatives, and relentless optimization. These strategies ensure your ad spend delivers maximum impact and measurable returns.

Maximize Your SEO Reach with Expert Strategies

Unlock the full potential of your online presence by mastering strategic SEO. Discover proven techniques for optimizing your content, building high-quality backlinks, and climbing the search engine rankings. For in-depth insights into effective SEO implementation and growth, delve into Shaikh Wasay's comprehensive guide: Maximizing SEO Reach.

Our CEO

As the CEO of Sillôra and NexGen Digital Hub & Parwaz Pak, I am proud to lead two ventures rooted in creativity, identity, and impact. With Sillôra, our mission is to craft more than just fragrances we design experiences. Each scent, from Mistralyn to Rubis Centa, tells a unique story of elegance, personality, and timeless charm. Our perfumes are not just products they are expressions of the soul, bottled with precision and passion.

At NexGen, we empower brands to grow through data-driven digital marketing, SEO, and creative strategies that deliver results. It’s where performance meets purpose helping businesses thrive in a competitive digital landscape.

Leading these two powerful brands has been a journey of vision, discipline, and inspiration. I thank every customer, affiliate, and partner who has believed in our mission. Whether you're wearing a Sillôra fragrance or scaling your brand through NexGen & Parwaz Pak, you're part of something meaningful and we’re just getting started.

— Shaikh Wasay
CEO, Shakh Wasay Khali

Education

Iqra Noor ul Atfal School

Computer Science

Quaid e Azam Govt Collage

Pre-Enginering

Allama Iqbal Open University

BBA (on-going)

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